Wednesday, March 14, 2012


I just happened to catch this Heineken commercial on television and it's fantastic! The music initially caught my attention, but the highly stylized and over-the-top production kept my interest. The spot is about a guy on a wild date at a Hong Kong nightclub. I love the contrast of using Indian music with what's unfolding visually. Some of you may be familiar with the song, "Jan Pehechaan Ho." It opened the film, Ghost World, starring Thora Birch, Steve Buscemi, and Scarlett Johansson. But the song was originally sung by Mohammed Rafi for the 1966 Bollywood flick, Gunman. There's nothing more entertaining than a Bollywood movie - the fantastic music, the kitschy dance numbers, and the high drama. They're better than Korean soap operas, hands down.

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